Today, we're introducing Juna Ritsma.
She joins Bamboo Brands as a Trainee Research Expert, and we’re excited to have her on board. Together with Juna, we look forward to helping even more FMCG companies innovate successfully.
Get to know Juna
What do you enjoy the most about your work?
"Adding value, connecting with people, and inspiring them about the power of research. I love how much you can back up with facts and figures—how amazing is that?"
What’s your personal connection to FMCG, or food in particular?
"During my bachelor’s I focused on marketing, but while doing my master’s I took a course on meaningful communication and reducing consumption, which really made me think. ‘We only have one planet’ may sound cliché, but it’s undeniably true. So instead of trying to sell everything to everyone, let’s focus on products that genuinely have potential for consumers."
Which recent FMCG innovation really excites you?
"I get excited about innovations that make sustainability more accessible. Albert Heijn, for example, recently launched a few 'hybrid' products—combinations of animal- and plant-based ingredients. What I find powerful about this is how it meets the needs of consumers who want to eat more sustainably but aren’t ready to go fully plant-based. Lowering that barrier makes sustainable choices more feasible in daily life. At the same time, it gives consumers more choice, which strengthens their sense of autonomy. A true win-win!"
What’s your favorite category in the supermarket?
"The bakery section—I love the smell of freshly baked bread!"
What food could we always wake you up for?
"If you ask me which food you can wake me up for, I’d say cake. Put a 'Bossche bol' in front of me and you’ll get a happy Juna! Can you guess why I love Den Bosch so much? 😉"
Anything else you'd like to share about yourself?
"I was born in Utrecht, but I can confidently say I now feel completely at home in the Burgundian city of ’s-Hertogenbosch. I love spending my weekends enjoying the buzz of the city, getting creative, or diving into a good read!"
We’re thrilled to welcome Juna to the team!
Working at Bamboo Brands
Would you like to be part of a young, driven team? And do you feel at home in the world of innovation and Fast-Moving Consumer Goods? Bamboo Brands is always open to new talent. Learn more about working at Bamboo Brands and check out our vacancies. Hope to see you soon!
