E-paper: 10 innovation tips for
marketers & brand managers

To make a difference starting tomorrow


Download this e-paper if you are:

  • involved in FMCG innovation processes
  • frustrated by the fact that 80% of innovations fail
  • eager to learn how to better respond to customer needs
  • seeking tips to help you initiate change
  • willing to use your valuable time effectively
    (less stress, more impact)
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Theo Toering

About the author

Theo Toering, Managing Director Bamboo Brands:

"Bamboo Brands helps FMCG manufacturers to innovate better, faster, and more sustainable. The reality is that 80% of FMCG innovations fail. This is not just a sector problem in the Netherlands, but a global problem. And that's a shame. This is a waste of time, money, and talent.

In this e-paper, I will give you 10 tips that you can apply to any FMCG organization to make an impact.

With these tips, I aim to inspire you to ask critical questions of yourself and your colleagues. In my opinion, that is the first step towards change."