Theo Toering, Managing Director Bamboo Brands:
"Bamboo Brands helps FMCG manufacturers to innovate better, faster, and more sustainable. The reality is that 80% of FMCG innovations fail. This is not just a sector problem in the Netherlands, but a global problem. And that's a shame. This is a waste of time, money, and talent.
In this e-paper, I will give you 10 tips that you can apply to any FMCG organization to make an impact.
With these tips, I aim to inspire you to ask critical questions of yourself and your colleagues. In my opinion, that is the first step towards change."