How FrieslandCampina uncovered taste preferences in a new market — right where it matters: in-store, with the right audience.
With Chocomel Protein, FrieslandCampina is tapping into the growing demand for high-protein beverages. But how would a sugar-free chocolate milk with added protein be received in Denmark — a market already filled with strong competitors? To find out, FrieslandCampina partnered with Bamboo Brands to conduct a focused taste test, right where purchase decisions are made: the supermarket.
Blind-tested by real users
In March 2025, Bamboo Brands carried out an in-store taste test in several busy Danish supermarkets. A large group of active buyers of high-protein dairy drinks sampled multiple products blind — without seeing any brand names or packaging.
By focusing on the right target group and removing all branding, FrieslandCampina gained unfiltered insights into consumer taste preferences and purchase intent.
Chocomel emerged as the clear favorite
Chocomel Protein was chosen most often as the favorite and scored significantly higher on taste than competing variants. Purchase intent was also notably strong — many shoppers said they would seriously consider buying the product if available in stores.
Concrete insights, ready for action
The test confirmed that Chocomel stands out in flavor and fits the needs of Danish protein drink consumers. Thanks to Bamboo Brands’ approach, FrieslandCampina gained quick and reliable insights into the product’s potential in this market — based on real behavior, in a real supermarket.
“I was very satisfied with the results Bamboo Brands was able to deliver in a short time. Their approach is pragmatic and concrete, and communication was fast and clear. That allowed us to move quickly and make adjustments to the research where needed. The results gave us clear and actionable insights for our market strategy.” — Marieke Weusten, Global Marketing Manager at FrieslandCampina
Better, faster, and lower-risk innovation?
At Bamboo Brands, we help FMCG brands get to the core faster: does your innovation truly work, or is it just a promising idea on paper? By testing products in over 400 supermarkets across Europe — with the right target audience, in the right place — we deliver insights that go beyond intention. Curious to learn more? Reach out via theo@bamboobrands.com — we’d love to help!
