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Expertise
Full Concept Assessment
Discovery Assessment
Validation Assessment
Post Launch Evaluator
In-Home User Assessment
In-store Taste Assessment
Testimonials
About us
Our story
Our team
Our clients
Our partners
Careers
EU Programs
Blogs & Inspiration
NL
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Blogs & inspiration
Discover the stories of our experts, partners and clients
Testimonials
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CSRD: a new era for food manufacturers?
01 november 2024
As of 1 January this year, more and more food manufacturers are being...
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Launching a new packaging? Test it in the supermarket before launch to minimise risks
26 september 2024
Suppose you want to give your brand or product a new look. How do you find...
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Beyond Meat case study
17 september 2024
Beyond Meat wanted to know if the new packaging of their Chicken Style...
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2024: a crisis year for FMCG innovation?
30 augustus 2024
Never in history have manufacturers introduced so few new products as this...
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The importance of testing products in-store (and the downside of online concept testing)
26 augustus 2024
Suppose you are working on an innovation you want to introduce with your...
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The importance of an entrepreneurial mindset in FMCG innovation
31 juli 2024
Every FMCG innovation is a startup. You develop something new that you think...
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