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Expertise
Full Concept Assessment
Discovery Assessment
Validation Assessment
Post Launch Evaluator
In-Home User Assessment
In-store Taste Assessment
Rapid MVP Assessment
Testimonials
About us
Our story
Our team
Our clients
Our partners
Careers
EU Programs
Blogs & Inspiration
NL
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Blogs & inspiration
Discover the stories of our experts, partners and clients
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Tony's Chocolonely
24 februari 2025
How Tony's Chocolonely tested a new product in the supermarket aimed at...
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Sustainability vs profitability: the challenge of many FMCG brands
06 februari 2025
Sustainability is a hot topic in the world of FMCG. More and more brands...
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Too big to innovate?
04 februari 2025
When was the last time you walked into a supermarket and saw a truly new...
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Everything that is going to change in food innovation in 2025
10 januari 2025
2024 was not a good year for innovation in the world of food & FMCG....
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CSRD: a new era for food manufacturers?
01 november 2024
As of 1 January this year, more and more food manufacturers are being...
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Launching a new packaging? Test it in the supermarket before launch to minimise risks
26 september 2024
Suppose you want to give your brand or product a new look. How do you find...
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