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Expertise
Full Concept Assessment
Discovery Assessment
Validation Assessment
Post Launch Evaluator
In-Home User Assessment
In-store Taste Assessment
Testimonials
About us
Our story
Our team
Our clients
Our partners
Careers
Blogs & Inspiration
NL
Contact
Theo Toering
Read more about this author...
Founder & Managing Director Bamboo Brands B.V.
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This author also wrote these articles
Beyond Meat case study
17 september 2024
Beyond Meat wanted to know if the new packaging of their Chicken Style...
2024: a crisis year for FMCG innovation?
30 augustus 2024
Never in history have manufacturers introduced so few new products as this...
The importance of testing products in-store (and the downside of online concept testing)
26 augustus 2024
Suppose you are working on an innovation you want to introduce with your...
The importance of an entrepreneurial mindset in FMCG innovation
31 juli 2024
Every FMCG innovation is a startup. You develop something new that you think...
Bar le Duc case study
25 juli 2024
How Bar le Duc discovered the cause behind the underperforming sales of...
The Intention-Behaviour Gap: why consumers don't always do what they say they will do
04 juli 2024
What consumers say and what consumers actually do tend to differ quite a...
Euroma ''Original Spices'' case study
27 mei 2024
How Euroma identified the demand for smaller packaging for their Original...
Story of Wunda: why you need to minimise the failure rate of innovations
04 maart 2024
Nestlé CEO Nikki Adamo said in an interview a few weeks ago that her...
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