Bamboo Brands tests packaging design for Kraft Heinz Italy

We carried out a Design Discovery Assessment for Kraft Heinz Italy to test a new packaging design. The result: rich insights that Kraft Heinz has used to optimize the packaging.

We worked closely with Simone Pieters, Insights Lead Continental Europe, on this project. She talks about the collaboration:

"Bamboo Brands carried out a Design Discovery Assessment for us in Italy. They tested a new packaging design for an existing line of baby food among current buyers of the in-store tested category. We look back on a pleasant collaboration with actionable insights from the in-store test that helped us complete the development of our new packaging."

Would you like to know more?

More testimonials can be found here.  The results of this research belong to our client. Do you want to know more about how we do empirical (real life) testing? Or would you like a fresh look at an innovation issue in your organization? Please contact Managing Director Theo Toering at theo@bamboobrands.com. Or read more about  Discovery Assessments  &  Validation Assessments.