Remia Table Sauces

How Remia validated the introduction of a new table sauce packaging design in the supermarket.

The table sauce category is constantly evolving. Brands are looking for ways to stand out through flavour, design, and packaging format, while consumers are becoming increasingly conscious in their choices. Remia faced that same challenge. How do shoppers respond to a new 300 ml table sauce with a refreshed design and flavour variant? To find out, Remia asked Bamboo Brands to put it to the test — directly in the supermarket.

Research where it matters most

Bamboo Brands conducted the research across several Albert Heijn and Jumbo supermarkets. There, the new packaging format and design were tested with real shoppers, exactly at the moment of purchase.

The research combined several complementary approaches. In-store interviews revealed how consumers think about usability, size, price, and visual appeal. In addition, the new 300 ml bottle was tested with mock-ups on the shelf to measure which variant attracted the most attention and was most frequently picked up. A Brand Price Trade-Off analysis was also conducted to determine at what price consumers remain loyal to Remia and when they might switch to another brand, such as Calvé or Yildriz.

Real shoppers, real behaviour

Instead of asking people what they think they would do, Bamboo Brands observed what they actually do. The interviews and observations were conducted only with shoppers who were actively purchasing table sauces. This provided an honest and realistic picture of how consumers perceive the new packaging, format, and price.

By linking observed behaviour to motivations and choices, the research created a clear understanding of the role that design, usability, and value perception play in the final purchase decision.

From insights to direction

The findings gave Remia a clear view of the opportunities for the new 300 ml packaging. Not through lengthy reports, but through concrete directions that support product positioning, design, and pricing strategy.

The in-store research revealed how consumers truly behave in a real retail environment, allowing decisions to be made based on actual behaviour rather than assumptions. This made it easier for Remia to decide whether and how to further develop the concept.

Daniëlle Suarez-Saan, Senior Product / Brand Manager Retail at Remia, looks back positively on the collaboration with Bamboo Brands:
“Remia Table Sauces are constantly evolving. From new designs to changing pack sizes, we always make sure the range stays current and meets consumer needs. The research with Bamboo Brands takes place right at the point of purchase, making the results a much stronger predictor of actual buying behaviour compared to traditional purchase intent studies. In addition, the research was set up and executed very quickly, which is highly valuable within the Fast Moving Consumer Goods industry.”

Innovate better, faster and with less risk

Bamboo Brands helps FMCG companies get to the core faster: does your innovation truly work, or is it just a good idea on paper?

By testing products in more than 400 supermarkets across Europe — with the right audience, in the right place we provide insights that go beyond intent. Curious about the possibilities? 📩 Get in touch at theo@bamboobrands.com
We’d be happy to help.