Press release: IRI Worldwide and Bamboo Brands B.V. start cooperation

Both companies are starting a collaboration to provide (inter) national A-brand manufacturers even better with solid assumptions about important innovation decisions. 80% of innovations are still off the shelf within one year due to insufficient shelf-worthiness. This can really be done differently, both companies emphasize.

Bamboo Brands positions itself as a "European empirical test center for food innovation" where IRI can link the large amount of market data and category knowledge to the data that is released during such in-store assessments.

Through this partnership we are better able to serve our customers and help them to significantly reduce risk and uncertainty surrounding innovation projects regarding FMCG innovations in Europe.

Read the press release below for more information.