"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
"This research has provided us with insights into the
buying intentions of consumers in terms of the package innovation in particular and the product concept in general. We also discovered that the results per retailer varied, which was surprising to us. ”
We got useful insights into the pricing and base rotation of our innovations.
What makes it even more valuable, is that we also got insight into our performance versus the competitors’ performance.
Best of all, one of our innovations will soon appear on the shelf!
The Kraft Heinz Company | The Netherlands
Hero I The Netherlands & Belgium
Royal Smilde | The Netherlands
“Bamboo Brands has carried out a Price Validation Assessment for us. The research has shown us, among other things, to what point we have to discount. In addition, it has given us important insights to enter into the strategic discussion internally and to take it a step further.”
Stegeman | The Netherlands
Dominique van Bree
Frio Food | The Netherlands