Get to know us

Discover how we go for maximum impact.

Still, 80% of all innovations in Fast Moving Consumer Goods (FMCG) fail. That must and can be done differently. That is why we help manufacturers to innovate better, faster and more sustainably, with in-store market research. Our research results are always based on actual consumer behavior, not opinions.
Meet the team

Discover our method

 

How it all started...

In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.


In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.


That is a waste of time, money and talent, but it also encourages food waste.


To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.

More about sustainability

How it all started...

In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.


In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.


That is a waste of time, money and talent, but it also encourages food waste.


To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.

More about sustainability

Another bit of history...

Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.


As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.


To the annoyance of his parents, because the villagers were not yet ready for these innovative products…

Another bit of history...

Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.


As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.


To the annoyance of his parents, because the villagers were not yet ready for these innovative products…

Why 'Bamboo Brands'?

Because bamboo as a material shows great comparisons with the gift we offer our customers.

Bamboo grows fast, and is innovative, sustainable and flexible. Exactly what we bring to our customers!

sustainability Bamboo Brands

Sustainability

  1. The impact of innovation on food waste is enormous. No less than 9% of all food waste originates from innovations.

  • Thanks to our work, companies can realize a more sustainable innovation process. After all, they no longer launch innovations that prove unsuccessful.

  • This not only saves customers time and resources but also reduces food and packaging waste.

  • We take products that remain after an investigation to the Dutch 'Voedselbank' in Den Bosch.

  • We have also started a Consumer Behavior Lab together with HAS green academy.

  • In this way, we contribute to a larger goal: Sustainable Consumption and Production Patterns (Sustainable Development Goal 12). We are always open to ideas to increase our impact.

Meet the team

Theo Toering

Founder and Managing Director

The content you add below will be added to a pop-up on the live version of your website.

Theo Thoering

Contact:

+316 4174 1990

theo@bamboobrands.com

Doutsen Hoekstra
Marketing, HR & Project Lead

The content you add below will be added to a pop-up on the live version of your website.

Doutsen Hoekstra

Contact:

+316 3432 8850

doutsen@bamboobrands.com

Chantal Risseeuw Boer I Bamboo Brands

Chantal Risseeuw-Boer

Chief Commercial Officer

The content you add below will be added to a pop-up on the live version of your website.

Chantal Risseeuw-Boer

Contact:

+316 4129 0172

chantal@bamboobrands.com

Chantal Risseeuw Boer I Bamboo Brands
Mara van de Ven

Mara van de Ven
Marketing Project Manager

The content you add below will be added to a pop-up on the live version of your website.

Mara van de Ven

Contact:

+316 3891 1045

mara@bamboobrands.com

Mara van de Ven
Sammie van den Broek Bamboo Brands

Sammie van den Broek

Junior Marketing Project Manager

The content you add below will be added to a pop-up on the live version of your website.

Sammie van den Broek

Contact:

sammie@bamboobrands.com

Sammie van den Broek Bamboo Brands
Chaline van de Greef

Chaline van de Greef

Junior Marketing Project Manager

The content you add below will be added to a pop-up on the live version of your website.

Chaline van de Greef

Contact:
chaline@bamboobrands.com
Chaline van de Greef

Bente van Santvoort

Research Expert

The content you add below will be added to a pop-up on the live version of your website.

Bente van  Santvoort

Contact:
bente@bamboobrands.com
Anouk Kopijn

Anouk Kopijn

International Discovery Specialist

The content you add below will be added to a pop-up on the live version of your website.

Anouk Kopijn

Contact:

+316 1499 5290

anouk@bamboobrands.com
Anouk Kopijn
Sheetal Bihari

Sheetal Bihari

Business Development Manager

The content you add below will be added to a pop-up on the live version of your website.

Sheetal Bihari

Contact:
+316 4173 9654            sheetal@bamboobrands.com
Sheetal Bihari
Jim Rooijackers

Jim Rooijackers

Junior Marketing Project Manager

The content you add below will be added to a pop-up on the live version of your website.

Jim Rooijackers

Contact:
jim@fmcgsocial.com
Jim Rooijackers

Richelle Hoegee

Management Trainee

 

The content you add below will be added to a pop-up on the live version of your website.

Richelle Hoegee

Contact:

richelle@bamboobrands.com

New colleague

Thomas Heestermans

Management Trainee

The content you add below will be added to a pop-up on the live version of your website.

Thomas Heestermans

Contact:

thomas@bamboobrands.com

New colleague
New colleague

Looking for a job?

Check our career page

The content you add below will be added to a pop-up on the live version of your website.

New colleague
New colleague

Looking for an internship?
Check our career page

The content you add below will be added to a pop-up on the live version of your website.

New colleague
Our partners
partners-nieuwe

Want more innovation inspiration?

Sign up and get an update in your inbox every month!
Enter your information: