Discovery Assessment

In a Discovery Assessment, we provide qualitative research in the form of interviews with consumers in the supermarket. This will give you empirical insights into the behaviour, motives and attitudes of shoppers. You will also discover valuable points for improvement, for a successful end product!

Reduce uncertainty

Get in-depth shopper insights
360+ supermarkets in Europe
From prototype to logistics
During a joint kick off, we discuss the preferred target group, the most important questions and the conditions for test stores or outlets. After this, we start crafting the interview guide. A Discovery Assessment usually takes 4 weeks to carry out.
During the entire process you are completely unburdened, from store management to logistics. If desired, we can help with printwork and creating prototypes. Bamboo Brands has a network of over 360 outlets throughout Europe and possesses its own logistics centre (frozen/chilled/ambient). We guarantee you a carefree process!
Led by an experienced Research Expert, our trained researchers talk to shoppers at the test locations. These interviews are conducted with the final interview guide as directory. The researchers report the answers live, so the Research Expert can monitor and make adjustments. During the days of field research, you will receive updates about the progress and initial insights.
After collecting sufficient qualitative insights, our Research Expert will start analyzing the information. We do this using qualitative analysis software, which we use to find patterns in the data. This results in factual insights that answers every main question.
During an interactive final presentation, we clarify the reports which are supported by quotes from respondents. You will also receive points of advice to optimalise your concept. This results in insights into the potential of your concept and factual substantiation for the commercial decisionmaking process.

Combining this with quantitative insights?

full-concept-assessment-enge-s


Curious about the possibilities? Schedule an appointment.


Discovery Assessment
Discovery Assessment
Discovery Assessment
Discovery Assessment
Discovery Assessment
Discovery Assessment

Mix and match your research

Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • supermarkets
  • gas stations
  • leisure locations
  • high-end bars
  • catering locations
  • drugstores


Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores

Want to know more? Let's talk!

Huub Klijs, Cloetta
"With a Design Discovery Assessment, Bamboo Brands tested a new packaging design among category users. This provided a nice deepening of our online research."

Vinay Dharampal, 
Royal Smilde l The Netherlands
"Bamboo Brands helped us with a Concept Discovery Assessment of two concepts in two different categories. They tackled the project quickly and with a lot of energy."


Simone Pieters, 

The Kraft Heinz Company

"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."


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