Shelf Assessment

Shelf Validation Assessment

Examples of relevant Shelf Validation Assessment questions:

  • Is my innovation suitable for the chilled shelf or the deli/beverage shelf?
  • What is the optimal shelf position for my concept?
  • Do you want to substantiate which shelf layout performs better 'Better for you' concepts together or by brand?

Do a Shelf Validation Assessment where facts support the story.

Our investigations always take place in-store. This way we gain insight into solely consumer behaviour instead of opinions. With this form of research, we place the desired items with the correct price adjustment on the shelf in consultation with the supermarket - depending on the objective of the research - the potential of the business case. Our research experts then analyse the data and based on this we validate the hypotheses set. A shelf assessment takes on average about 7 weeks, from kick-off of the project to the final presentation where the results are presented.

Shelf Assessment

Package contents:

  • Onboarding through hypothesis setting session.
  • Plan of action to validate hypotheses.
  • Retail and region selection.
  • Live dashboard of performance and objective.
  • Isolation of realized data points.
  • Project management / Logistics.
  • Final presentation with clear conclusions and recommendations.

What are the benefits?

The results of the research provide clear representative results with sufficient factual support for important commercial decision-making to determine whether the scenario has potential.

Assessment can be combined with:

  • Concept Validation Assessment - new concept.
  • Category Discovery Assessment - shopper study.
  • Assessment also possible (simultaneously) in other EU countries.

We have a lot of experience in solving shelf vision issues. Want to know more? Click on the case below, or contact us!

Gain insights into where the consumer or shopper is looking for the product on the shelf? Hypotheses are confirmed or rejected by means of the qualitative and quantitative research in the store with our shelf assessment tool. In this case, a previously conducted study is highlighted. View case
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 +316 3432 8850

Doutsen Hoekstra
Marketing, HR & Projects Lead I Bamboo Brands