Design Assessment

Design Validation Assessment

Examples of relevant Design Validation Assessment questions:

  • What is the effect of a new design on rotation?

Do a Design Validation Assessment where facts support the story.

Our investigations always take place in-store. This way we gain insight into solely consumer behaviour instead of opinions. With this form of research, we place the desired items with the correct price adjustment on the shelf in consultation with the supermarket - depending on the objective of the research - the potential of the business case. Our research experts then analyse the data and based on this we validate the hypotheses set. A design assessment takes on average about 7 weeks, from kick-off of the project to the final presentation where the results are presented.

Design Assessment

Package contents:

  • Onboarding through hypothesis setting session.
  • Plan of action to validate hypotheses.
  • Retail and region selection.
  • Live dashboard of performance and objective.
  • Isolation of realized data points.
  • Project management / Logistics.
  • Final presentation with clear conclusions and recommendations.

What are the benefits?

The results of the research provide clear representative results with sufficient factual support for important commercial decision-making to determine whether the design change will achieve the desired goal.

Assessment can be combined with:

  • Design Discovery Assessment (ranking of stars). Consumers/shoppers choose the best design.

We have a lot of experience in solving design vision issues. Want to know more? Click on the case below, or contact us!

Want to test a new design? The testing design research of Bamboo Brands ensures that insights are obtained with regard to the design. View case
Meer weten?
 doutsen@bamboobrands.com
 +316 34 32 8850

Doutsen Hoekstra
International Marketing Project Lead I Bamboo Brands