In a Validation Assessment we place the innovation on the relevant shelf at various supermarkets. Depending on the objective of the research, we can perform national or retail-specific rotation analyses and test the shelf-worthiness for your innovation. If it is shelf worthy, then you know that you are doing the right thing, namely bringing a product to the market that is guaranteed to be successful!
A Validation Assessment takes about 7 weeks on average, from the kick-off of the project to the final presentation. Bamboo Brands is your partner for in-store market assessments across Europe. Only in the Netherlands, we have more than 150 supermarkets where we can conduct assessments. In addition, we have good coverage in many European countries and we continue to expand.
We can offer 6 different Validation Assessments: