In a Validation Assessment we place the innovation on the relevant shelf at various supermarkets. Depending on the objective of the research, we can perform national or retail-specific rotation analyses and test the shelf-worthiness for your innovation. If it is shelf worthy, then you know that you are doing the right thing, namely bringing a product to the market that is guaranteed to be successful!
Below is an overview of the 6 different Validation Assessments that we offer:
A Validation Assessment takes on average about 7 weeks – from the kick-off of the project – to the final presentation. We are happy to discuss the options with you!
Bamboo Brands is an expert in in-store market assessments in Europe. In the Netherlands alone, we have more than 150 supermarkets where we can perform tests. In addition, we have good coverage in many European countries and we are still expanding.