Price Assessment

Price Discovery Assessment

Examples relevant Price Discovery Assessment questions:

  • Are you looking for an optimal price point for your new innovation?

Do a Price Discovery Assessment where facts support the story.

In a Price Discovery assessment, we are going to look for the optimal price level for your innovation with our unique Concept Price Optimizer app ©. Our investigations always take place in-store. This way we gain insight into solely consumer behaviour instead of opinions. With this form of research, we test the hypotheses by means of actual in-store interviews at relevant supermarkets and, depending on the objective of the research, we test consumer behaviour. Our research experts then analyse the data and on the basis of this we validate the hypotheses set. A price assessment takes an average of 3-4 weeks, from kick-off of the project to the final presentation where the results are presented.

Price Assessment

Package contents:

  • Onboarding through hypothesis setting session.
  • Plan of action to validate hypotheses.
  • Retail and region selection.
  • Live dashboard of performance and objective.
  • We can help you make sample packs
  • Shopper / consumer is screened based on behaviour and then briefly interviewed.
  • Project management / Logistics.
  • Final presentation with clear conclusions & recommendations.

What are the benefits?

The results of the research provide clear representative results with sufficient factual support for important commercial decision-making to determine whether the scenario has potential.

Assessment can be combined with:

  • Concept Discovery Assessment - Does my concept resonates with consumers
  • Category Discovery Assessment - Shopper study
  • Price Validation Assessment - Rotational effect measurement for business cases
  • Assessment also possible (simultaneously) in other EU countries

We have a lot of experience in solving price vision issues. Want to know more? Click on the case below, or contact us!

What is the maximum consumer willing to pay for a product? Do you want to define a pricing? Bamboo Brands' exploratory pricing research provides insights into what is the best price for the shopper. Take a quick look at a price research that has already been carried out. View case
Meer weten?
 doutsen@bamboobrands.com
 +316 34 32 8850

Doutsen Hoekstra
International Marketing Project Lead