Design Assessment

Design Discovery Assessment

Examples relevant Design Discovery Assessment questions:

  • Which design best suits my positioning?
  • Which design stands out the most?

Do a Design Discovery Assessment where facts support the story.

Our investigations always take place in-store. This way we gain insight into solely consumer behaviour instead of opinions. With this form of research, we test the hypotheses by means of actual in-store interviews at relevant supermarkets and, depending on the objective of the research, we test consumer behaviour. Our research experts then analyse the data and on based on this we validate the hypotheses set. A design assessment takes an average of 2-3 weeks, from kick-off of the project to the final presentation where the results are presented.

Design Assessment

Package contents:

  • Onboarding through hypothesis setting session.
  • Plan of action to validate hypotheses.
  • Retail and region selection.
  • Live dashboard of performance and objective.
  • We can help you make sample packs
  • Shopper / consumer is screened based on behaviour and then briefly interviewed.
  • Project management / Logistics.
  • Final presentation with clear conclusions & recommendations.

What are the benefits?

The results of the research provide clear, representative results in which there is sufficient factual substantiation for important commercial decision-making to determine whether the design adaptation will achieve the desired goal.

Assessment can be combined with:

  • Concept Discovery Assessment - Concept deep dive.
  • Price Discovery Assessment - What is the optimal price?
  • Assessment also possible (simultaneously) in other EU countries.

We have a lot of experience in solving design vision issues. Want to know more? Click on the case below, or contact us!

Exploratory design research provides insights from the shopper in the store on the design or adjustments to the design. This design case highlights a previously conducted research. View case
Meer weten?
 doutsen@bamboobrands.com
 +316 34 32 8850

Doutsen Hoekstra
International Marketing Project Lead I Bamboo Brands