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Validation - Quantitative research

Empirical in store market assessment

Quantitative research

Bamboo Brands is an expert in the area of in-store assessments in Europe. We can carry out both qualitative and quantitative tests in most European countries. In the Netherlands alone we’re able to perform testing in around 150 supermarkets. We also have good coverage in many other European countries, and we’re continuing to expand. The countries in which we currently operate include the Netherlands, Belgium, Germany, France, Spain, Poland, Italy, Ireland, England and Scandinavia.

We can substantiate the success rate of an innovation with empirical research and can even guarantee it. It becomes clear at an early point in the process whether it’s wise to continue with an innovation, or whether it’s better to focus on other innovations that are more likely to succeed.

The most important advantages of in-store market assessments:

  • It becomes clear early on in the process which innovations will succeed and which won’t.
  • The innovation process becomes more sustainable. No more obsoletes, since unsuccessful innovations will not be put on the market.
  • Working on leading brand innovations is enjoyable again! After all, any innovations put on the market will achieve your objectives and ensure brand growth.

When we carry out quantitative research, we position your innovative product on the relevant shelf in various supermarkets. Depending on the objectives of the research, we can carry out national or retail-specific rotation analyses and test the shelfworthiness of your innovation.

If the product is shelfworthy, then you know you’re on the right track with respect to the guaranteed success of your product in the market! If it turns out not to be shelfworthy, then your research has demonstrated that you either shouldn’t invest any more resources in this particular innovation, or that you should adapt the innovation.

A quantitative investigation takes around seven weeks from the start of the project to the final presentation.

If you feel we could help you with setting up and carrying out quantitative research on the shelves of various retailers, we’d be happy to discuss the options with you. There are possibilities both in the Netherlands and in many other European countries. Feel free to contact us!

European retailers where, as Bamboo Brands, we have executed our in-store market assets:


Bamboo Brands is active in the following EU countries:



Feel free to contact us. We’re available on Monday to Friday, from 9.00 am to 5.00 pm, on +31 (0)73 208 0009 and info@bamboobrands.nl. If you have a query, you can also contact us through the contact form below. We will generally get back to you on the same working day.