Design Validation Assessment

Design Assessment

CASE: ''HOW TO VALIDATE A NEW DESIGN''

1: Challenge

UNDERSTANDING INVESTMENT FOR DESIGN CHANGE THROUGH ROTATION IMPACT ANALYSIS.

• Our client wanted to gain insight into the potential of a new design

• Validating (or possibly rejecting) hypotheses made with regard to basic rotations of the existing variant.

2: Approach

Multidisciplinary kick-off session with project team to align objectives and formalize hypotheses.

Quantitative in-store assessment over 4 weeks.

Field work in 30 different stores (2 retailers), existing products have been replaced by products with a new design.

Rotations measured from SKU and competition per shelf.

60 * collected data points (1 data point = weekly basic rotation sales of 1 store) and data linked to national IRI figures.

Outliers are defined and corrected.

* Note: for solid assumptions, the minimum requirement is at least 60 data points. The number of data points can differ per project and depends on the depth of the research.

3: Impact

NEW DESIGNS SCORED SIGNIFICANTLY BETTER THAN EXISTING DESIGNS.

Validation of hypotheses: confirmed.

New designs even lead to significant category growth in CE and sales.

The results helped our client with the budget release to invest in the design adaptation.

Design Validation Assessment
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 theo@bamboobrands.com
 +31 6 4174 1990

Theo Toering
Founder and Managing Director Bamboo Brands