Design Discovery Assessment

Design Assessment

CASE: “RANKING THE STARS ” - Design challenge

1: Challenge

DETERMINE WHICH DESIGN FITS BEST WITH THE POSITIONING.

• Do the different designs stand out on the shelf enough?

• Which buyers does the concept attract?

2: Approach

Multidisciplinary kick-off session with project team to align objectives and formalize hypotheses.

In-store market assessment during one weekend.

Minimum Viable Products placed on shelves: different designs were tested per supermarket.

Respondents selected based on their actual shopping and purchasing behavior (empirical evidence). MVP and competitive set bought yes or no.

N = 157 * interviews conducted, spread over 3 different supermarkets.

Close cooperation during the weekend.

Alternative designs tested with storyboard.

* Note: each project has a guaranteed N. The total N depends on the depth of the study and the research objectives.

3: Impact

CLEAR RECOMMENDATIONS FOR CHOICE OF DESIGN.

Validation of hypotheses: confirmed

Clear recommendations per design.

Recommendation to test final design against existing design followed up.

Design Discovery Assessment
Meer weten?
 theo@bamboobrands.com
 +31 6 4174 1990

Theo Toering
Founder and Managing Director Bamboo Brands