Want to know if your innovation is ready for launch? You will know for sure after a Validation Assessment. This is a quantitative research method where we place the innovation in the relevant shelf for several weeks. Discover how we bring you the facts!
Validation Assessment
In-store qualitative research
Expertise in FMCG
30+ years of industry experience
Care from A to Z
From prototype to logistics
Large retail network
360+ supermarkets in Europe
Our approach to quantitative research:
Preparation
A Validation Assessment usually takes 7 weeks. Together we discuss the hypotheses, the planning, location on the shelf and conditions of the test design. After this, we start selecting the test stores/outlets. In week 1, we place the products on the right shelf location.
Field research and data collection
We unburden you completely during the entire process, from store management to logistics and eventual points of sale materials. Bamboo Brands has a network of over 360 outlets throughout Europe. We also have our own logistics centre. Every week, we supply the outlets and collect relevant data. We guarantee you a succesful outcome.
Real-time dashboard
During the project, you will receive weekly updates on the rotation numbers with regards to the competition. Our Research Expert keeps an ear to the ground and will help clarify the statistics.
Analysis and validation
After the test weeks, we analyse the data and correct possible outliers when taking external factors into account. If relevant, we compare the data to IRI-data. After this, we validate the hypotheses.
Report and advice
During the final presentation we present you the facts: is your product shelf worthy yes or no. We also clarify the analyses and give you eventual advice for optimilisation. Afterwards, you will receive the report and the total dashboard with sufficient insights to support commercial decision making.
Combine this with qualitative research insights
Go for Full Concept Assessment
Which aspects do you want to investigate?
Category
Validation Assessment
Portfolio
Validation Assessment
Price
Validation Assessment
Shelf
Validation Assessment
Design
Validation Assessment
Concept
Validation Assessment
360+ retailers in Europe
Do you want quantitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
Which aspects do you want to research?
Category
Portfolio
Price
Shelf
Design
Concept
360+ retailers in Europe
Do you want quantitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailers, such as:
Testimonials
Tamara Vieveen
Unilever | The Netherlands
"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
Anna Larsson
Tetra Pak | Norway
"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."
Thari Hesselink
Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."
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