BUILD SHELF PLAN ACCORDING TO CLIENT CATEGORY VISION AND MEASURE SHELF PERFORMANCE.
• Our client wanted to gain insight into the potential of a shelf proposal from the category vision and wanted to substantiate this with financials.
• Validate (or possibly reject) hypotheses made with regard to shelf performance.
Multidisciplinary kick-off session with project team to align on objectives and formalize hypotheses
* Note: To get solid business assumptions the minimum requirement is at least 60 datapoints. The amount of datapoints can vary per project and depends on the depth of the study.
RESULTS HAVE MADE IMPORTANT CONTRIBUTION IN CONVERSATION WITH RETAILER TO IMPLEMENT PROPOSED SHELF.