Looking to optimise the ROI for FMCG innovations and reduce foodwaste?

The FMCG Business Boost Company

Innovations take a lot of time and 80% disappear from the shelves whitin a year. How would it be if you merely had to focus on innovations that will be succesful? Bamboo Brands helps FMCG companies to make faster and better decisions. We carry out in-store Validation Assessments and Discovery Assessments throughout Europe.

With our approach:

1

You gain insight into the shelf-worthiness of innovations an early stage.

2

You have a guarantee of solid assumptions for your business case.

3

A more sustainable innovation process will be ensured (no more obsoletes).

4

You get more job satisfaction and success in the innovation process! This is how you grow your brand.

Our in-store market assessments are tailored to suit your needs and differentiate between quantitative and qualitative research approaches. We cover the whole process (including logistics) and we have a large network of franchise entrepreneurs. Feel free to contact us. 

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Testimonials

"When you change so drastically, this type of research can give you the confidence that you need!"... Francesco Meschieri
Head of Marketing Italy
The Kraft Heinz Company
Het onderzoek van Bamboo Brands zorgde voor een mooie verdieping in relatie tot ons online onderzoek.... Huub Klijs - Customer Marketing Manager l Cloetta
Customer Marketing Manager
Cloetta
"Bamboo Brands did a great job in managing a complex FMCG research project, were very flexible & did adapt to many changes & challenges that came our way and we could successfully run the test & get many valuable learnings."... Audrey Jackson-Pownall – Marketing Manager Friesland Campina
Marketing Manager
Friesland Campina
We are satisfied with the insights from the research and appreciated the short lines of communication and the pleasant contact during the collaboration... Kristel Peters – Brand Manager Stegeman     
Brand Manager
Stegeman
"We are very excited about the collaboration with Bamboo Brands; they are flexible, reliable and proactive..."... Carine van der Staaij
Marketing & Innovation Manager
Friesland Campina
"Bamboo brands has executed a very meaningful in-store pricing assessment for us.."... Fu Ying Chi
Trade Marketing Manager Ebro Foods
Lassie
Thanks to the efforts by Bamboo Brands, we are able to use the real-life test data and now move into implementation and scale-up... Richard Duplock – International Marketing & Innovation Manager Friesland Campina
International Marketing & Innovation Manager
Friesland Campina
"When you change so drastically, this type of research can give you the confidence that you need!"... Francesco Meschieri
Head of Marketing Italy
The Kraft Heinz Company
Het onderzoek van Bamboo Brands zorgde voor een mooie verdieping in relatie tot ons online onderzoek.... Huub Klijs - Customer Marketing Manager l Cloetta
Customer Marketing Manager
Cloetta
"Bamboo Brands did a great job in managing a complex FMCG research project, were very flexible & did adapt to many changes & challenges that came our way and we could successfully run the test & get many valuable learnings."... Audrey Jackson-Pownall – Marketing Manager Friesland Campina
Marketing Manager
Friesland Campina
We are satisfied with the insights from the research and appreciated the short lines of communication and the pleasant contact during the collaboration... Kristel Peters – Brand Manager Stegeman     
Brand Manager
Stegeman
"We are very excited about the collaboration with Bamboo Brands; they are flexible, reliable and proactive..."... Carine van der Staaij
Marketing & Innovation Manager
Friesland Campina
"Bamboo brands has executed a very meaningful in-store pricing assessment for us.."... Fu Ying Chi
Trade Marketing Manager Ebro Foods
Lassie
Thanks to the efforts by Bamboo Brands, we are able to use the real-life test data and now move into implementation and scale-up... Richard Duplock – International Marketing & Innovation Manager Friesland Campina
International Marketing & Innovation Manager
Friesland Campina